So much shopping happens online these days, regardless of industry. Whether you’re running a restaurant, selling luxury watches, or providing buyers with options for kitchen cabinets—every business owner needs an online presence to reach potential customers these days. This trend towards eCommerce has been affecting the marketplace for a few years now. Still, it went into overdrive during 2020, as the novel coronavirus ravaged the various marketplaces as we knew them.
If you’re a vendor who is trying to sell luxury products on the web, you may feel a little out of your depth at times. While you understand the need to engage with potential customers over social media, it’s not like you can use a Tik Tok dance to sell Rolex and Patek Philippe watches without compromising the integrity of your product. It’s a delicate balance to strike, which is why you need a guide like this one. Read on to learn how to stay classy while engaging buyers on the web.
Invest in the best video production.
The best way to engage potential customers over social media is to have product videos that show off your product in the best light while encouraging viewers to turn into buyers. You may be an independent watchmaker who is an expert when it comes to Rolex, Omega, Panerai, and Audemars Piguet timepieces, like the kind for sale on the WatchBox watches site. Still, you’re probably not an expert in product videos.
Do you want to keep your content as high-end as your Cartier jewelry? Don’t do it yourself on your iPhone—even if you mount it on a tripod. Potential customers can tell the difference between video production thrown together by a seller and a product video that experts have crafted.
Don’t pander to potential customers.
The best product videos, marketing videos, and explainer videos don’t pander to customers. Remember, you’re not trying to pretend that you’re a teen or tween hanging out on Snapchat or Instagram. You want to be on-brand, and that’s what a product videography firm can help you do. While you don’t want to pander, you do want to reach out and engage viewers. The last thing you want is to be off-putting.
Again, this is a delicate balance to strike. When you’re putting together product videos (or any other type of video content), it’s worth it to hire experts who understand how to reach out to your target audience in a smart, savvy way.
These professionals can figure out a storyboard and even a light source that matches your brand. Effective product videos and marketing videos are the types that get viewers over to your product page, so be sure that you’re showing authenticity in your video content. People love to buy from a small business (or a large business) that shows its true colors.
Do explore new options when it comes to marketing videos.
When you first reach out to video production services, you may find that what the videographers think is a great way to sell Cartier or Rolex luxury watches isn’t what you’d think. Although you must express your opinions about the video content that will represent your business, try to stay open to new ideas, too. If this is your first time or second time running a social media ad campaign, you might not be up to speed on all the trends that engage buyers and get them to your product page. That’s not to say that you should trust the videographers at all costs; it’s just to say that you can learn a lot from people who have been making product demo videos for a while.
Whatever luxury items you’re selling, you have the same goal: get shoppers to put your products into their shopping bags and go through the checkout process. With these tips, you should be well on your way there.