In the world of marketing and business, project management is a necessity. We often categorize project management as a part of product and software development instead of a critical part of marketing. If you want all projects in your company to run efficiently and smoothly, project management is vital.
You might wonder the reason why project management is so critical. The truth is, project management is all about planning, and this level of planning should be consistent from the creative room to the field. In the world of marketing, any marketing agency with a project management team can always keep their workflow organized, which ensures they deliver successful projects seamlessly and in succession. To have a highly effective team, you’ll need a great leader, in this case, a project manager. On that note, here are a few roles to expect from a marketing project manager and how they can be leveraged for success.
They ensure timelines, goals, and projects are met.
When someone is given the title of marketing project manager, they bear all the responsibilities of working to bring the marketing project goals to reality. They plan, control, and implement all strategies created by the team to the best ability, ensuring that all soft deadlines are met in record time. For a project manager, creating project timelines is a part of the job description. They ensure that all team members adhere to the timelines set to ensure a smooth work process. In addition, they’ll need sufficient financial knowledge to properly handle all budgets for the various marketing campaigns the agency works on.
They improve the efficiency of writers and content creators.
A marketing project manager is the leader of a creative marketing team, so they need to be involved in the team’s daily activities. They’ll probably work with full-time copywriters and designers whose role is to produce marketing content. They work with them throughout their creative process to ensure their works adequately represent the client’s needs.
They structure an actionable marketing strategy.
This marketing project manager role goes hand in hand with the marketing director. The marketing or media director is meant to develop strategic and creative marketing strategies and the project manager must take these ideas, run with them, and implement the vision to the best of the team’s ability which might involve creating and managing content calendars for different projects. Content, such as blog posts and social media posts, will be included in these continuous calendars, with the designated social media platforms attached. The manager will take this planning a step further by including the team members responsible for each task to help keep the team on track.
Creating and maintaining external relationships.
The marketing world involves liaising with clients and external players such as vendors. The job of a project manager is to build strong ties with these external players. Building relationships might look like engaging in meetings, organizing networking sessions, or simply including them in your implementation strategies for clients.
Measuring and analyzing results.
Lastly, every project manager must know how to measure the feasibility of every marketing content created by the team. It should be measured not just on feasibility but also its return on investment before implementation. The results should be presented to the team for decision-making purposes.
To sum up; a project manager in marketing can do a lot for a business, however, they need to have certain skills and capabilities that’ll ensure business success. Some of these skills include the ability to lead teams, communicate clearly and effectively, time management, problem-solving skills, teamwork and collaboration abilities, conflict management and organizational skills, and budgeting or resource allocation.